2018 Award Night: Emerling Dealerships Receives Business of the Year

From the event’s program:

Award Sponsored by Sheret Jewelers

1938          Maurice (Maury) Emerling started selling Chevrolets on Trevett Road in Boston along with Massey-Harris (Ferguson) Farm Implements.

1944          Maury became a full-franchise Chevrolet dealer.

1955          Emerling Chevrolet incorporated with major expansion on Trevett Rd.

1971 Built and moved into a 30,000 sq. ft. Chevrolet facility on Boston State Road (presently Cappellino), eliminating the Massey-Ferguson franchise.

1980 Brothers Carl & Roy Emerling purchased Emerling Chevrolet from their father.

1986 Carl & Roy purchased Lamb Ford Mercury Dealership on Main Street in Springville from Lloyd Lamb, which employed 13 employees.

1989 Emerling Ford built a brand new 40,000 sq. ft. facility on Cascade Drive in Springville.

2012 Carl and son, Evan, purchased Bob Johnson Motors on Main Street in Springville, selling Chrysler, Dodge, Jeep and RAM products, with 26 employees.

2016 Emerling Ford holds the distinguished honor of being one of four dealers in the country to win Ford’s prestigious President’s Award for Customer Satisfaction for 20 years consecutively.  The showroom was expanded, and a state of the art service write up area was built.

2017 Our ground-breaking ceremony in October of 2017 showcased a brand new, state of the art 40,000 sq. ft. facility (upgrading from 10,000 sq. ft., and 10 service bays to 20 service bays).  The new facility includes a beautiful customer lounge with a stone fireplace, café tables, and various seating styles.  Customers will enjoy an indoor area to view the vehicle of their choice and receive delivery as well.  Our Parts Department will house an impressive selection of inventory that is five times the current storage area.

For 2018 Emerling Chrysler Dodge Jeep RAM will have expanded ability to work on commercial and heavy-duty trucks as a Business Link Dealer, with Alignment Quick Check Bays.   With triple the service capacity, increased easy-access customer parking and display area, the all new Emerling CDJR Dealership will be a quick 32 minutes from New Era Field via the 219.

Emerling Ford continues to grow with parts sales increasing yearly, 10 counter-people, 14 drivers, and nine delivery trucks.  Our Parts Department delivers to clients from Niagara Falls to Rochester, Ithaca, Wellsville, Jamestown, and Bradford PA. The body shop has expanded with a new state-of-the art paint booth, custom mixing room, and expanded shop space.  Service has added an automatic drive-in service write up area with “At Your Vehicle Service” write up.  In 1986, there were 15 employees, now there are 85.  In 1986 the dealership sold 244 vehicles, last year we sold 1,300.  In 1986 871 repair orders were written and last year 13,894 repair orders were written!


Emerling Chrysler Dodge Jeep RAM will be adding 25 staff in the next few years.  We are proud to be the recipient of the prestigious Customer Excellence Award for the past two years, and the Pentastar Club Award.